![]() ![]() So we need enthusiastic, passionate users evangelizing. Mostly the opposite is true for personal users, they have a lot of intrinsic motivation to share, at least if they are enthusiastic about the tool. There is just little motivation for them to do so. Most businesses are not going to share their internal business flow processes as templates, even if proprietary info/processes is not a concern. Personal users also generate and share more resources like Templates. Fibery team can generate fun or “honest” content, that’s great, but it just can’t scale. ![]() And the little content there is that is focused on professional users is often quite boring and gets little engagement (probably unsurprisingly). This is by far an activity motivated by personal users, personal enthusiasm, etc. Virtually no one who is working with a tool professionally is making regular video or other social media content about different tools or how great their workflow is. They’ve tried all kinds of different traditional marketing strategies and partners, basically all have failed to have any significant impact. And visibility in the market has been a problem for long enough at this point that to me it’s clear Fibery needs to do something drastic to change it. The feature set is good, it can be a high bar to entry, but personal use first also helps with that. Personal use is not the magic bullet for all problems, but right now visibility is one of Fibery’s biggest issues. In a highly competitive/crowded industry like this, you need some way(s) of getting noticed, standing out. I’ve said it many times before, but this is what really made Notion and created its huge success. It is not so much that personal users are going to be a major revenue channel, but they can be a very good “wedge”.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |